Edith's Lingerie, Inc. - Bezi Bra Discs
Edith's Lingerie, Inc.
Home of Bezi Bra DiscsTM
Designed from decades of real-world lingerie expertise, Bezi™ Bra Discs™ deliver refined modesty with comfort you’ll actually want to wear. They are totally reusable without adhesive. When worn with a bra or bandeau, body heat holds them in place.
Created by a lifelong lingerie professional and certified mastectomy fitter, Bezi Bra Discs™ are engineered, patented, and manufactured in the United States with meticulous standards—because coverage should feel effortless, look seamless, and support your confidence in every outfit.
Meet The Owner and CEO
Anne Zuckerman
I grew up in a lingerie store—literally. My mother, Edith, opened Edith’s Lingerie Shop in Princeton, New Jersey in 1956, and my earliest memories are of playing beneath racks of beautiful garments while she and my grandmother helped customers feel comfortable in their bodies.
As I got older, I joined her on buying trips to New York City, learning the industry firsthand—meeting designers, sales reps, and witnessing how great lingerie is chosen, evaluated, and made. My mother, trained in design and corsetry, was often asked for her expertise, and I absorbed her eye for detail: construction, fit, function, and integrity.
Years later, I stepped fully into the business—handling buying, fitting, and specialized work as a certified mastectomy fitter, sewing pockets for prostheses, adjusting straps for unique wardrobes, and repairing bras down to the underwire.
After my mother passed, I saw a modesty product and knew women deserved better. I partnered with a design engineer, pursued a patent, and invested heavily in molds to bring my solution to life. Bezi Bra Discs™ are the result—created from generations of expertise to help women feel confident, supported, and beautifully at ease.
